SCC helps Thomson create the next-generation ‘holiday design store’
To embrace changes in consumer behaviour, Thomson wanted to create a compelling in-store experience at their new flagship store at Bluewater Shopping Centre in Kent. The concept is now being rolled out nationally.The entire, award-winning store is treated as a digital canvas with evocative, high-impact imagery used to attract, entertain and inspire customers, whether they are outside the store or immersed in a personalised holiday experience inside the store. To design and install high-impact, interactive multimedia walls, Thomson needed a technology partner capable of delivering against