The clash for streaming market share continues - with consumers considering canceling subscriptions and potential price increases threatening to drive churn rates, key players must prove their value

Simon-Kucher’s recent Streaming Study reveals that UK consumers perceive the price-value relationship of many global and local streaming offerings to be shifting out of balance, while appetites for new offerings are growing  · Up to 40 percent of subscribers are considering canceling streaming subscriptions within the next year, even before considering price increases · A further 16 percent of subscribers would consider canceling if prices increased by 10 percent · Most subscribers expect streaming prices to rise next year, particularly for Netflix (71 percent expect a price