New donor generation, old fundraising models: Nonprofits risk losing relevance
Young people are donating, but differently from previous generations. Organizations that continue to rely on traditional fundraising models will lose access to a growing share of potential supporters in the future. This is the key finding of a new study by commercial growth and pricing consultancy Simon-Kucher and UNICEF Germany. Beyond traditional donations, younger generations are increasingly using digital giving formats, donation-related purchasing decisions, and social media to support good causes.
· 39 percent of young donors engage in digital donation formats · 38 percent of
