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Simon-Kucher & Partners is a global consulting firm with more than 1,600 professionals in 41 offices worldwide focusing on TopLine Power®. Founded in 1985, the company has 35 years of experience providing strategy and marketing consulting and is regarded as the world’s leading pricing advisor.

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  • Anne Angenvoort

    Senior Public Relations Manager


    Im Zollhafen 24 50678 Köln
    0049 221 36794 387
    http://simon-kucher.com

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    Quotes

    The real question is whether businesses respond with short term fixes or use this moment to redesign their commercial model for sustained volatility.
    Huseyin Binzat, Partner, Simon-Kucher
    What distinguishes leading organizations is their ability to connect operational signals such as delays, supplier risk, and stock levels with commercial decisions on pricing, allocation, and mix.
    Huseyin Binzat, Partner, Simon-Kucher
    What makes the current situation particularly challenging is that its impact does not play out evenly across the food basket. Instead, it creates a split dynamic.
    Huseyin Binzat, Partner, Simon-Kucher
    Neobanks are no longer a niche option for tech-savvy early adopters. They now compete head-to-head with incumbents on customer acquisition, satisfaction, engagement, and relevance.
    Christoph Stegmeier, Senior Partner at Simon-Kucher
    Australia is a market where adoption is strong, but conversion is still catching up. Customers are open to neobanks and value the experience, but when it comes to their primary bank, trust and financial value remain decisive.
    Joshua Koh, Partner at Simon-Kucher
    The next phase of competition in Australia will be won on financial value. Providers that deliver clear, tangible benefits will be best positioned to turn strong customer engagement into primary banking relationships.
    Joshua Koh, Partner at Simon-Kucher
    Self-care is becoming omnichannel. Consumers expect the ability to research, compare, and buy prevention products anytime and anywhere. Companies that deliver a credible, connected, and convenient experience will lead the next wave of growth in health and wellness.
    Chris Rebholz, Partner at Simon-Kucher’s Munich office.
    In the past, building up internal market access capabilities of digital products and services was a top priority for healthcare companies. Now, the topic of uptake is moving to the center of conversations. To achieve commercial success, companies need to diligently plan their go-to-market strategy – from obtaining market access to generating uptake.
    Jan Bordon, Digital Health expert and partner at Simon-Kucher
    The IVD industry need to prioritize pricing and monetization initiatives while the imaging industry should increase efforts on customer segmentation, product innovation, as well as pricing.
    Dr. Michael Keller, partner elect and diagnostics industry expert at Simon-Kucher & Partners.
    Considering these numbers, it can quickly lead to 20 million potential British customers for Amazon Pharmacy in one fell swoop. It would immediately gain a significant market share and be among the top online pharmacies in the UK. Existing platforms and pharmacies must get prepared and find a way to retain their existing customers and take advantage of their omni-channel presence.
    Christian Rebholz, Partner at Simon-Kucher & Partners
    It’s interesting to see, that this reduced price pressure apparently also leads to fewer price wars: Less than half of medtech companies are currently caught up in a price war, down from 72 percent in 2019. The decreasing price pressure will enable companies to be more bold when challenging the status quo and exploring new business models in light of COVID-19.
    Omar Ahmad, partner and head of the global HealthTech cluster at Simon-Kucher
    We are super proud to welcome seven true industry and subject-matter experts and great personalities to our global Healthcare and Life Sciences partnership. Together we are able to further deepen our subsector specialization, our physical coverage in the world’s biggest healthcare markets as well as to expand our range of TopLine consulting services. Moving forward we are excited to serve our clients even more holistically in optimizing their R&D investment returns and in unleashing incremental profitable growth of established businesses.
    Jörg Krütten, Global Head of Healthcare and Life Sciences at Simon-Kucher
    For healthcare companies whose offerings also include digital solutions and apps, this development in Germany offers completely new opportunities.
    Jan Bordon, Partner and digital health expert at Simon-Kucher & Partners
    Again and again, we’re seeing in the packaging industry that sustainability is often viewed as a ‘hygiene factor,’ one that is interesting to customers and only serves to create a positive image for the company. It is quickly labeled a marketing topic and not actively promoted as a growth path to, for example, develop new products for the mass market.
    Dr. Daniel Bornemann, Partner and expert for the Paper & Packaging industry at Simon-Kucher & Partners
    Price is still the number one criterion for healthcare consumers, and it is key for deciding whether they buy online or in a brick-and-mortar pharmacy. However, comfort and convenience are also playing an increasingly important role in consumers’ shopping behavior.
    Christian Rebholz, consumer healthcare expert and Partner in the global Life Sciences division at Simon-Kucher & Partners
    Our aim is to provide clients with comprehensive support on all commercial matters related to the introduction of new products and technologies and to maximize return on their R&D investments. Excellence in the area of commercial strategy is an essential component in this regard, and we are very pleased Dr. Simone Seiter has decided to join us. She and her team have extensive international consulting experience, superbly complementing our specialist knowledge.
    Jörg Krütten, Global Head of Healthcare and Life Sciences at Simon-Kucher
    There is no one-size-fits-all solution for implementing digital strategies in Life Sciences. It doesn’t matter whether a digital or a commercial team is responsible. In the end, the parties involved must be clear about the commercial options that new digital solutions provide. The company must ensure it has expertise on commercial market access in the digital context and make the necessary resources available with support from every department.
    Jan Bordon, Senior Director and Digital Health expert at Simon-Kucher & Partners
    Very few study participants would reject the DTC genetic tests due to ethical concerns, such as newborn screening. Personal data, on the other hand, is a very sensitive topic, and providers should make sure users feel protected and that their privacy is guaranteed.
    Dr. Michael Keller, Senior Director at Simon-Kucher
    Smart packaging offers many new applications. Protecting the brand, preventing theft, ensuring quality, and optimizing logistics, just to name a few.
    Dr. Daniel Bornemann, Partner at Simon-Kucher & Partners
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    Tags ( Active)

    60 percent adoption, less than 15 percent primary usage: Australia’s neobanking market faces conversion gap

    Adoption is rising and satisfaction is high among Australian neobanking users. But primary banking relationships remain firmly with incumbents, leaving conversion, not growth, as the real challenge. Two patterns define Australia's neobanking market: adoption trails global peers, and while customer satisfaction is high, conversion to primary banking relationships is low. Customers are engaging with neobank – in fact they often prefer the experience – but they're hesitant to rely on them as their main financial institution. · Around 60 percent of Australian consumers have used a neobank,

    From streaming growth to gains: ad-tiers double, live content gains ground

    Simon-Kucher’s Global Streaming Study 2025 reveals a maturing industry where monetization, personalization, and interactivity define the next frontier.Global streaming growth has stabilized, signaling a mature market landscape pushing providers to innovate beyond subscriber acquisition alone, according to global growth consultancy Simon-Kucher’s latest study. Over 12,000 subscribers surveyed revealed rising demand for ad-tiers, bundles, and live content, as well as growing competition from social media. “It’s not just about growth anymore, it’s about growth with staying power,” says Lisa

    The clash for streaming market share continues - with consumers considering canceling subscriptions and potential price increases threatening to drive churn rates, key players must prove their value

    Simon-Kucher’s recent Streaming Study reveals that UK consumers perceive the price-value relationship of many global and local streaming offerings to be shifting out of balance, while appetites for new offerings are growing  · Up to 40 percent of subscribers are considering canceling streaming subscriptions within the next year, even before considering price increases · A further 16 percent of subscribers would consider canceling if prices increased by 10 percent · Most subscribers expect streaming prices to rise next year, particularly for Netflix (71 percent expect a price

    Cost-of-living is starting to “bite” vacation plans, while sustainability and personalization emerge as key requirements for the post-pandemic traveler

    According to a recent study, 14% of travelers will not go on a vacation this year, with financial concerns being the leading reason; at the same time 27% are willing to pay more for sustainable options, indicating the increasing need for sustainable holidays[London], [13 July, 2023] –The recent Travel Trends 2023* study by global consultancy Simon-Kucher  reveals that 14 percent of UK consumers will not go on vacation this summer, largely due financial constraints – the cost-of-living crisis is driving consumers to prioritize essential expenses and avoid

    Global Black Friday Forecast Reveals Enthusiasm for the US Holiday Shopping Season has Returned, Though Consumers Still Face Challenges Such As Supply Chain Limitations

    US consumers now perceive Amazon Prime Day as the second best day for shopping deals, ahead of Cyber Monday and behind Black Friday. In general, consumers have lower discount expectations and higher budgets for the holiday season.[Boston, MA], [November 17, 2021] The Global Black Friday Forecast* conducted by Simon-Kucher & Partners , a global strategy and marketing consulting firm, revealed that Black Friday and Cyber Monday are continuing to grow in popularity across the world. The study, based on a representative sample of more than 11,000 consumers

    Recent study reveals more than a third of global consumers are willing to pay more for sustainability as demand grows for environmentally-friendly alternatives

    While attitudes vary across generations, countries, and industries, 85% of consumers have become ‘greener’ in their purchasing in recent years. Companies must act now to avoid obsolescence in the future.[Boston, MA], [October 14, 2021] – With COP26, the 2021 United Nations Climate Change Conference, just weeks away, a major study of more than 10,000 people across 17 countries shows that sustainability is becoming increasingly important in consumers’ purchasing decisions, especially as consumers see themselves, along with for profit companies, as the primary catalysts for change. The Global

    New study: Flexible omni-channel purchase experiences are essential for growth, brand relevance increases

    Consumer behavior drastically changed during the course of the pandemic, and many of these behavioral changes will last well into the post-pandemic world. Consumers require a flexible omni-channel purchase experience -- retailers and brands will have to continue to deliver on this promise.[Boston, MA, July 28, 2021] - More than half of American consumers (56 percent) shopped primarily offline before the pandemic - but during the recurring lockdowns, many switched to online shopping. According to the results of a recent representative study* with consumers in the U.S. and internationally by

    New Study: There is plenty of pent-up demand for summer travel and ‘workcations’ are the new trend

    The Revenge Traveler is here to stay: 45 percent of travelers now fall into the “revenge travel” segment (up from 10 percent at the end 2020) with plans to increase their travel spending in 2021 – and elevated travel budgets aren’t expected to go away anytime soon[New York, New York], [July 1, 2021] The  global Travel Trends 2021 study* conducted by Simon-Kucher & Partners , a global strategy and marketing consulting firm, revealed that 39 percent of leisure travelers still plan to book a vacation for this summer, while 30 percent already have booked their

    New Study: There is plenty of pent-up demand for summer travel and ‘workcations’ are the new trend

    The Revenge Traveller is here to stay: 45 percent of travellers now fall into the “revenge travel” segment (up from 10 percent at the end 2020) with plans to increase their travel spending in 2021 – and elevated travel budgets aren’t expected to go away anytime soon[London, UK] 1 July, 2021: The global Travel Trends 2021 study* conducted by Simon-Kucher & Partners , a global strategy and marketing consulting firm, revealed that 39 percent of leisure travellers still plan to book a vacation for this summer, while 30 percent already have booked their getaway.

    Study Insights: Best-in-class companies organize their subscription activities as a separate business within their organization

    A survey of 140 consumer good companies finds that the best-in-class are laser-focused on managing customer relationships in a proactive way. The study finds they personalize and customize their offers based on market research and use omni-channel strategy to connect with customers across the entire customer journey. Best-in-class companies are focused on Customer Lifetime Value while the ‘Rest’ prioritize more short-term metrics such as profitability per order.[Boston, MA], [May 11, 2021] – As the pandemic drove consumers to shop online at unprecedented rates and interest in subscription

    Global Pricing Study 2021: Are the wins of 2020 sustainable this year?

    While a majority of companies saw a profit margin improvement in 2020, ensuring long-term sustainability in the face of increasing volatility remains a questionmark[Boston, MA] April 20, 2021 – Almost 60 percent of companies globally improved their profit margins in 2020, with software, internet, logistics, chemicals and construction industries coming out as some of the biggest winners. However, with the majority of these improvements attributed to COVID-19 impacts, only 19 percent of companies predict sustainable long-term improvements. These are the key findings of the Global Pricing

    Recent Study Reveals that Restaurants’ Sanitation Standards Now Influence Consumer Purchase Behavior More Than Price of Menu Items

    Increase in use of digital channels fueled by the pandemic is expected to remain higher than pre-pandemic levels as website/app ordering becomes as common as drive-thru; Only 35 percent of orders expected to be consumed in a restaurant after the pandemic (down from 40 percent prior to COVID-19)[Houston, TX], [March 9, 2021] – The second installment of The New Normal for Restaurants study* conducted by Philip Daus, Dave Clement, and Patrick Ding of Simon-Kucher & Partners , a global strategy and marketing consulting firm, and Lucid, a programmatic research

    New Study: Leisure travelers will return to the market (57% plan to travel in 2021), but the travel industry will have to be patient

    The "Revenge Travel" trend and attractive offers could push the tourism industry forward again. However, travel behavior will change significantly due to the COVID-19 pandemic.[New York, New York], [February 4, 2021] The  global Travel Trends 2021 study* conducted by Simon-Kucher & Partners , a global strategy and marketing consulting firm, and ROIRocket, a leading provider of research services, revealed that a majority of leisure travelers (57 percent) plan to resume traveling in 2021, though most plan to wait until the second half of the year. The study,

    New Study: Leisure travellers will return to the market in 2021, but the travel industry will have to be patient

    While a majority of consumers plan to maintain their pre-pandemic travel budgets, an emerging segment of “revenge travellers” plan to spend even more on travel once they are free to do so[London, United Kingdom], [February 02, 2021] The Travel Trends 2021 Study* conducted by Simon-Kucher & Partners , a global strategy and marketing consulting firm, and ROIRocket, a leading provider of research services, revealed that travel is set to rebound later this year with the majority of leisure travellers (57 percent) expecting to travel again in 2021, primarily

    Global Black Friday Forecast Reveals Consumer Behavior has Changed During the Pandemic, New Opportunities for Retailers Emerge this Holiday Shopping Season

    Though Black Friday and Cyber Monday budgets have decreased since last year, online shopping and spontaneous purchases are on the rise – retailers should focus on strategic promotions and cross-selling opportunities rather than relying solely on discounts[Boston, MA], [November 17, 2020] The Global Black Friday Forecast* conducted by Simon-Kucher & Partners , a global strategy and marketing consulting firm, revealed that Black Friday and Cyber Monday (Singles Day in China) are continuing to grow in popularity across the world, with Black Friday remaining the

    New Study: Subscriptions are the Future of the Video Game Industry

    More than one third of global gamers already buy into at least one gaming subscription, and the majority indicates that they play video games more frequently while on a subscription[San Francisco, CA], [October 14, 2020] The Global Gaming Study: The Future of Subscriptions* conducted by Simon-Kucher & Partners , a global strategy and marketing consulting firm, and Dynata, an independent market research institute, revealed that gaming subscriptions are widely attractive to all gamers and that video game subscriptions which provide access to a library of games

    New Study: Gamers Around the World are Spending More Time and Money on Video Games during the COVID-19 Crisis, and the Trend will likely Continue Post-Pandemic

    During the global health crisis and consequent stay-at-home orders, gamers are increasingly opting for more multi-player games with greater social interaction. Streaming is also on the rise among the majority of gamers, including 23 percent of those who had never watched gaming streams prior to coronavirus lockdowns.[San Francisco, CA], [August 11, 2020] The Global Gaming Study: Impacts of COVID-19* conducted by Simon-Kucher & Partners , a global strategy and marketing consulting firm, and Dynata, an independent market research institute, revealed that

    Study Finds US Consumer Behavior Will Change for Good Due to COVID-19 Pandemic

    While US consumers have a more optimistic outlook than European consumers, they remain less optimistic than Chinese consumers; Spending cuts could have potentially dangerous consequences for the health of the unemployed[New York, NY], [July 23, 2020] –The COVID-19 Consumer Outlook study* conducted by Simon-Kucher & Partners , a global strategy and marketing consulting firm, revealed that while uncertainty remains high amongst US consumers, the outlook is generally more favorable as compared to European consumers. In the early weeks of the study, which

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