Södra 360 Experience highlights sustainable choices with VR format
Södra has introduced the Södra 360 Experience, which takes advantage of virtual reality (VR) technology to increase knowledge about the role of the forest in society today and in the future, while also demonstrating the values and breadth of Södra’s business.“There is a need and opportunity to increase knowledge regarding the forest and the positive climate effects it gives as well as how we manage it sustainably,” says Maria Baldin, SVP Communications and Sustainability at Södra. The VR provides close encounters with forest owners and experts, and users of forest products as they go