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What is the AIDA funnel and how to optimize it for your marketing strategy?

The marketing funnel model was developed by American advertising and sales pioneer Elias St. Elmo Lewis in 1899. Today his idea is often referred to as the AIDA model. The AIDA model traces the customer's journey through Awareness, Interest, Desire and Action. It is one of the best-known marketing models, and for a good reason. Whether it is used consciously or subconsciously, when most marketers plan their marketing communications strategy, elements from the model are present. What does the AIDA funnel stand for? · Attention (Awareness) – The customer becomes aware of the

Fellow Finance Plc - Manager’s Transactions

FELLOW FINANCE PLC MANAGER´S TRANSACTIONS 31.8.2021 AT 1.20 PMPerson subject to the notification requirement Name: WetRock Capital & Consulting Oy Position: Closely associated person   (1) Person Discharging Managerial Responsibilities In Issuer Name: Tero Weckroth Position: Member of the Board   Issuer  Name: Fellow Finance Plc LEI: 743700442EXD5CC8AT33   Notification type: INITIAL NOTIFICATION Reference number: 743700442EXD5CC8AT33_20210830104142_4   Transaction date: 30.8.2021 Venue: FIRST NORTH FINLAND (FNFI) Instrument type: SHARE

‘read on’ inventor of innovative iPhone case with integrated reading eyewear opens US subsidiary

· ‘read on’ preparing to launch its unique iPhone case-integrated eyewear in key US market · Development of ultra-thin cases for next-generation iPhones underway · Upcoming participation at Milan Design Week & Swiss Design Accelerator, San Francisco · Rapidly expanding team supported by new investorsZurich, Switzerland, 31 August 2021 – ‘read on’ , a Swiss start-up that invented foldable reading eyewear integrated into a multifunctional iPhone case, today announces it is establishing its first international subsidiary in preparation for launch of its

Saab Showcases the New Combat Boat 90 Next Generation at DSEI 2021

Saab will be demonstrating for the first time outside of Sweden a new generation of the Combat Boat 90 (CB90) fast assault craft. It will be shown from 14-17 September at the DSEI exhibition in London, where visitors will have the opportunity to go aboard to learn more about its new capabilities.This CB90 Next Generation (CB90 NG) features new capabilities as well as many of the features that the original CB90 is famous for. Designed to swiftly transport marines and other forces, CB90 is renowned for the ease by which troops can rapidly get on-shore and depart again, be it a beach or an

Changes in Enersense's Board of Directors and Committees

Enersense International PlcStock Exchange Release 31 August 2021 at 1:00 p.m.The Board of Directors of Enersense International Plc, a provider of zero-emission energy solutions, has today elected Sirpa-Helena Sormunen as the new Vice Chairman of the Board of Directors. In addition, Päivi Jokinen was elected as a new member of the Audit Committee of the Board of Directors and Jaakko Eskola as a new member of the Remuneration Committee of the Board of Directors. Enersense announced on 30 August 2021 that Markku Kankaala, member of the Board of Directors and Vice Chairman, has announced

Photocure ASA: Exercise of employee share options

Oslo, Norway, 31 August 2021: Reference is made to the stock exchange release by Photocure ASA ("Photocure" or the "Company") published on 30 August 2021 regarding exercise of share options.The price for option shares sold by the primary insider, Geoffrey Coy, VP & General Manager US Operations, has been determined at a price of NOK 113.6148 per share. The primary insider having exercised options has used the net proceeds from the sale of option shares to purchase 7,126 shares in Photocure at a price per share of NOK 113.6148 as follows: The shares are purchased at the stated price

SKF strengthens analytics capability through acquisition

Gothenburg, 31 August 2021: SKF has completed the acquisition of Rubico Consulting AB, an industrial consultancy firm with 10 employees based in Luleå, Sweden.    Rubico Consulting AB specialises in visualisation and analysis of signal data. This expertise will be integrated into SKF’s offer around the rotating shaft, as well as powering new technology areas such as bearings with fiber-optic sensors.   Victoria Van Camp, President, SKF Technology, says: “Rubico’s expertise in signal processing enhances our existing technology base, spanning from traditional IoT hardware to the latest

Change in number of shares and votes

The second opportunity to convert debentures into shares under the staff convertible debenture programme decided by the Annual General Meeting 2018 was completed in August 2021. Through the conversion, the numbers of B-shares and votes have increased by 101 696. Before the conversion: After the conversion:A-shares: 4 290 336 A-shares: 4 290 336B-shares: 109 434 529 B-shares: 109 536 225Total shares: 113 724 865 Total shares: 113 826 561Total votes: 152 337 889 Total votes: 152 439 585 Corporate CommunicationAFRY AB (publ)

SKF strengthens analytics capability through acquisition

Gothenburg, 31 August 2021: SKF has completed the acquisition of Rubico Consulting AB, an industrial consultancy firm with 10 employees based in Luleå, Sweden.   Rubico Consulting AB specialises in visualisation and analysis of signal data. This expertise will be integrated into SKF’s offer around the rotating shaft, as well as powering new technology areas such as bearings with fiber-optic sensors. Victoria Van Camp, President, SKF Technology, says: “Rubico’s expertise in signal processing enhances our existing technology base, spanning from traditional IoT hardware to the latest in

August 2021: Ingka Group News

· IKEA Family celebrated 10 years in the US · Exploring tomorrow's life at home · IKEA participates in World Pride  · Global launch of IKEA app reaches new younger buyers · IKEA Sweden starts selling electricity from wind and solar · New sustainable store in Vienna rethinks just about everything IKEA Family US celebrated 10 yearsWhen IKEA Family in the US celebrated its ten year anniversary, their members could enter a contest to win quite a difference price – a candle scented as the HUVUDROLL meatball. The candle is meant to be a sensory experience of the IKEA store in

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Enfo Group’s interim report Q2 April 1 – June 30, 2021

Enfo Q2/2021: Net sales stable, minority share in Swedish SAP consultancy divestedQ2/2021 · Net sales in April–June were EUR 25.9 (26.0) million · EBITDA was EUR 1.2 (2.1) million · Operating profit (EBIT) was EUR -1.6 (-0.3) million · Profit for the period was EUR -1.8 (0.9) million · Earnings per share were EUR -2.6 (1.2) · Operating cash flow was EUR 4.8 (4.7) million H1/2021 · Net sales in January–June were EUR 53.3 (53.4) million · EBITDA was EUR 3.3 (3.7) million · Operating profit (EBIT) was EUR -2.1 (-0.9) million · Profit for the period was EUR -

P CAPITAL PARTNERS ALPHA AB (PUBL) INTERIM REPORT 2021

P Capital Partners Alpha AB (publ) has today published its Interim Report for 2021. The report can be downloaded from the company website www.pcapital.se. P Capital is an active credit investor and loan provider to Northern and Western European companies in need of capital for expansion, acquisition financing, restructurings and refinancing. P Capital also conducts investments in publicly traded corporate credits. The funds of P Capital have combined assets of EUR 2.5 billion and are managed by P Capital Partners AB, which is owned by management. The P Capital Partners Alpha profit

P CAPITAL PARTNERS III AB (PUBL) INTERIM REPORT 2021

P Capital Partners III AB (publ) has today published its Interim Report for 2021. The report can be downloaded from the company website www.pcapital.se. P Capital is an active credit investor and loan provider to Northern and Western European companies in need of capital for expansion, acquisition financing, restructurings and refinancing. P Capital also conducts investments in publicly traded corporate credits. The funds of P Capital have combined assets of EUR 2.5 billion and are managed by P Capital Partners AB, which is owned by management. The P Capital Partners III series A1 and

P CAPITAL PARTNERS IV AB (PUBL) INTERIM REPORT 2021

P Capital Partners IV AB (publ) has today published its Interim Report for 2021. The report can be downloaded from the company website www.pcapital.se. P Capital is an active credit investor and loan provider to Northern and Western European companies in need of capital for expansion, acquisition financing, restructurings and refinancing. P Capital also conducts investments in publicly traded corporate credits. The funds of P Capital have combined assets of EUR 2.5 billion and are managed by P Capital Partners AB, which is owned by management. The P Capital Partners IV series A1 profit

P CAPITAL PARTNERS IV B AB (PUBL) INTERIM REPORT 2021

P Capital Partners IV B AB (publ) has today published its Interim Report for 2021. The report can be downloaded from the company website www.pcapital.se. P Capital is an active credit investor and loan provider to Northern and Western European companies in need of capital for expansion, acquisition financing, restructurings and refinancing. P Capital also conducts investments in publicly traded corporate credits. The funds of P Capital have combined assets of EUR 2.5 billion and are managed by P Capital Partners AB, which is owned by management. The P Capital Partners IV B series A1

Presentation of SyMRI 3D at Canon’s lunch symposium at JSMRM

SyntheticMR’s software solution SyMRI will be featured in a presentation titled “Value of 3D Synthetic MRI in Clinical Imaging” at Canon Medical Systems’ sponsored Lunch Symposium. Dr. Shohei Fujita from the Department of Radiology at Juntendo University Hospital will present at the Annual Meeting of the Japanese Society for Magnetic Resonance in Medicine (JSMRM), which takes place September 10 to September 12. The presentation is being held on Friday, September 10, at 12:10. The presentation follows the news that SyntheticMR entered a joint development project with Juntendo University

Billion investment in plastic recycling in Sweden – Site Zero becomes the largest and most modern plastic recycling plant in the world

Swedish Plastic Recycling (Svensk Plaståtervinning), which is owned by a large part of the Swedish business community, is now investing heavily in building the world's largest and most modern facility for plastic recycling, Site Zero. The facility will be able to recycle all plastic packaging from Swedish households and make plastics circular – completely without any CO2 emissions.Plastic is a valuable material with unique properties. In fact, the modern world wouldn’t exist without it. It is therefore necessary to recycle plastic packaging and ensure that it becomes part of the circular

UPM continues to aim for business-specific collective bargaining with Paperworkers’ Union: “Entering into agreements provides better terms for everyone”

(UPM, Helsinki, 31 August 2021 at 11:15 EEST) – UPM will continue its efforts to initiate business-specific collective bargaining with the Paperworkers’ Union. Since spring, UPM has sought to enter into business-specific collective bargaining to negotiate flexible ways of organising work, working hours and salaries, as well as competence development within businesses with Paperworkers’ Union and employee representatives by business. However, the Paperworkers’ Union has not welcomed business-specific negotiations but has required a single company-level collective labour agreement. If

Asko Saastamoinen Appointed Head of Human Resources at Keliber

Asko Saastamoinen, M.Sc. (Civil Engineering), has been appointed Head of Human Resources at Keliber, starting from 1 December 2021. Saastamoinen has assisted Keliber as a part-time HR consultant through his own company since the early spring, with responsibility for recruitments, labour relations, training activities and other employee-related issues. He is a member of Keliber’s Management Team and he reports directly to CEO Hannu Hautala. Asko Saastamoinen has considerable professional experience from several construction, industrial and mining companies, where he has had

Advanced Weather Forecasting Unlocked on ABS My Digital Fleet™ Platform

Ship Operators and Charterers Gain Actionable Insights for Navigational Safety and Sustainable Shipping(HOUSTON) ABS is adding on-demand, high-resolution historical and forecast weather data on its ABS My Digital Fleet™ risk management platform together with Meteomatics, one of the world’s leading weather service providers. This latest addition to the ABS My Digital Fleet Alliance Program unlocks weather data that enables actionable insights for users to help them understand and lower fuel consumption, improving bunker costs and carbon intensity levels. Additionally, the potential

SSG - Share capital increase registered

Reference is made to stock exchange announcement 24.08.2021 concerning the increase of share capital. The new share capital of NOK 9 467 858,40 divided into 94 678 584 shares each with par value of NOK 0.10 is now registered in the Norwegian Register of Business Enterprises. For additional information, please contact: Cecilie Brænd Hekneby, CFO, +47 99 29 38 26   About Self Storage Group|www.selfstoragegroup.no Self Storage Group ASA engages in the business of renting out self-storage units to both private individuals and businesses through the two concepts; OK Minilager

HiQ acquires Advicon

With the aim of becoming the leading tech consulting company in northern Europe, HiQ acquires IT consulting company Advicon, based in Lund, Sweden. The company and its 25 employees will be a strategically important addition on HiQ's expansion journey in the southern parts of Sweden. “I am very happy to be able to welcome all awesome employees at Advicon to us at HiQ! We have a strong development of our business in the south of Sweden and a fantastic team that works with some of the Nordic region's leading companies. The same applies to Advicon, combining our two operations means that we

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