NENT Group expands UFC coverage to Iceland
· Viaplay now home to UFC in all five Nordic countries · More than 8% of Icelandic households already signed up to a Viaplay package · NENT Group has rights to show more than 50,000 hours of the world’s best live sporting action every year on its streaming services and TV channels
Nordic Entertainment Group (NENT Group), the Nordic region’s leading streaming company, has expanded its Nordic UFC rights to Iceland until the end of 2021. Starting this weekend, UFC fans in Iceland can follow all the high-impact action from the world’s premier mixed martial arts (MMA) organisation,