Paperboard adds value to cherry tomato packaging in a recent study
Metsä Board Corporation press release 31.01.2019Together with Närpes Grönsaker, a Finnish vegetable co-operative, Metsä Board, part of Metsä Group, commissioned a study that compared cherry tomato cartons made of paperboard with the currently used plastic box. The study specifically looked at consumer perceptions, food waste aspects and climate impact. The results showed that consumers regard paperboard as a more responsible choice than plastic packaging and that this perceived value translated into a willingness to pay more for it. The study also demonstrated that the paperboard cartons