SAS complements its production with a new air operator certificate (AOC) and bases outside Scandinavia
SAS’s strategy is to focus on those customers who travel frequently to, from and within Scandinavia. SAS continuously develops its offering and network to meet this customer group’s needs. The air travel market in Europe is experiencing intense price pressure and rising demand for leisure travel. To secure the company’s long-term competitiveness and to take an active role in the growing leisure market, SAS is now taking a further step to reduce the cost differential to newly established competitors. If SAS is to secure the long-term profitability of key traffic flows and actively