Upmarket Italian delicatessen brand, Prezzemolo & Vitale, rolls out Pricer’s in-store automation solution to its London stores
Leading high-end Italian delicatessen brand, Prezzemolo & Vitale (P&V), has selected Pricer as its provider of in-store automation and communication solution based on ESLs, rolling out digital shelf labels in all its London stores.Founded in Palermo, Sicily, P&V is now a third-generation family-owned premium deli, which specialises in high-quality, artisan Italian produce sold through its modern estate of grocery stores. With 10 stores in Palermo, P&V sought to expand into the UK market, showcasing and celebrating the culture of Italy and Sicily through its food and wine produce.
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