New Survey: How Digitization Affects the Christmas Spirit
One in three Swedes are annoyed by "Christmas bragging" on social media Many Swedes are annoyed by "perfect" Christmas pictures on social media and are disturbed by loved ones using their mobile phones during the celebration. At the same time, most people say that digitization makes it easier to prepare for Christmas. These are the findings of a new survey by Tele2 conducted by Kantar Sifo* on Swedes' Christmas traditions in a digital age. Christmas is a time to gather with family and friends, but the constant connection also opens up new digital Christmas traditions.