Fazer Bakery’s bread novelties feature trendy oats and sourdough, Lontoo rae doughnut fascinates in the sweet selection
The well-established trend for oat and sourdough breads continues to grow in Finland, and this is reflected in Fazer Bakery’s new bread products. There is also increasing interest in thinner breads. The familiar confectionery brands – Pihlaja and Lontoo rae – delight in the form of new bakery products.Wellbeing from oats
Oats have become a favourite for many in recent years and have taken market share from wheat breads in particular. Almost one-fifth of bread consumption is based on the search for a good feeling and the health effects of bread[1], and it is an important reason for the
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