The Crucial Role of Affiliates in the US Betting Industry
The US gambling industry is in an evolutionary period. From new niche services launching to states passing gambling bills, any business looking to enter the igaming space will need some form of guidance to navigate the opportunities out there.Steve Gummer, Director of international affiliate portal, betting.bet, believes gambling affiliates to play a key role in turning premature US gambling markets into thriving ones. Here, he provides an overview of the areas in which affiliates can add true value as the US betting industry enters its next growth phase. Supporting land-based