Slättö and Strawberry launch new strategic Nordic hotel chain
Slättö and Petter Stordalen's Strawberry are unveiling a new hotel chain aimed at filling a gap in the Nordic hotel market, with a focus on strategic locations, quality and high sustainability ambitions.The Nordic hotel market has shown strong recovery with continued growth projected. Identifying an opportunity for innovation, Strawberry and Slättö are capitalizing on this by introducing hotels designed for both short and long-term stays, emphasizing high digitalization, efficiency, a clear sustainability profile, and competitive pricing. For Slättö, which manages institutional capital