The corporate brand Electrolux Professional Group is introduced
To clarify the roles of Electrolux Professional as both a company, and a business brand, the corporate brand Electrolux Professional Group is being introduced. This will also support the development of our other brands.Electrolux Professional has made several acquisitions over the last number of years, which adds new brands to the company. The Electrolux Professional brand is still the largest, but the share of other brands, such as Groen, Randell, SPM, Crathco, UNIC and Zanussi Professional, are growing within the company. The majority of sales remain under the Electrolux Professional