Tobii partners with HeadVantage to bring eye tracking to sports fans and athletes
Tobii, the global leader in eye tracking and pioneer in attention computing, signed a deal with HeadVantage , a U.S. start-up working with NBC Sports and Sky Sports to equip athletes with miniature cameras and sensors, including eye tracking technology. The partnership allows sports fans to see through athletes' eyes, better understand their decision-making process, and help them train and improve in several sports. There will also be a major gain in fan experience. HeadVantage’s product, paired with Tobii’s eye tracking, can be fitted under the