IKEA Retail transforms app into shopping experience
IKEA Retail (Ingka Group) is rolling out the IKEA app in more markets to enable the many people to select and buy IKEA products in a simpler, more convenient way. Customers will now be able to buy products directly through the IKEA app for home delivery and pick up at the store.With almost a third of the world’s population now at home due to the Coronavirus pandemic, the way of life and work has changed. People are spending more time at home, connecting online with the outside world, looking for motivation, engagement, and online experiences.
To this end, Ingka Group is speeding up the