Egmont extends its digital partnership with Readly
The international children’s publisher, has increased the number of titles featured in Readly, from 12 to over 50. This new deal, which currently applies to the Nordic markets, reflects Egmont’s confidence in the role of the leading digital newsstand in its audience development. Egmont is a major, international media group specialising in the children’s market. Digital is a significant and growing part of Egmont’s multi-platform activity which ranges from print to film to ecommerce. For some time, Egmont has been evaluating Readly by having a dozen magazines on the platform. Now, after