Baldor Electric Company is now ABB
Zurich, Switzerland, February 27, 2018 - Integration is significant step in ABB’s Next Level strategy, rebranding begins March 2018ABB will integrate the Baldor Electric Company name into its global ABB brand as a part of its Next Level strategy, which includes harmonizing different ABB-owned brands under the global ABB master brand. Beginning March 1, 2018, Baldor Electric Company, a member of the ABB group for more than seven years, will be known as ABB. “This represents yet another great step in building a market-focused, lean organization and unifying the ABB brand across the globe,”