New communication concept highlights BillerudKorsnäs as change ambassador
Change often begins with a question. This fact forms the basis of BillerudKorsnäs’ new communication concept “What if?” – with the ambition to inspire more to challenge conventional packaging for a sustainable future.BillerudKorsnäs’ mission, to challenge conventional packaging for a sustainable future, is based on the fact that innovative and sustainable packaging solutions have an important role to play in delivering solutions to some of the global challenges that we all face today. Through the communication concept “What If?”, classic product positioning is replaced with open questions