IKEA Life at Home: Concept of home is being radically redefined
The recent release of the IKEA Pulse Report #2 - Redefining a better Life at Home – focuses on people’s lives during a world pandemic.The insight is based on the everyday existence of 20 households across five countries and how their relationships with the home has been impacted. Jenny Lee, Life at Home Communication Leader, Ingka Group, writes below about the learnings and how both global and local issues are impacting people’s emotions.----Since 2014, IKEA has been building a better understanding of life at home through yearly Life at Home reports