How to adapt your marketing strategy for millennials and Generation Z
For too long millennials and Gen Z have been grouped together by marketeers. But look closer at these two demographics and you’ll see that their unique generational experiences have a direct impact on how each views the world, engages with brands, and uses their consumer power. Effectively reaching each group requires an understanding of their nuances and adapted marketing strategies, in order to keep their distinctive qualities front of mind.
Millennials are defined as those born between 1980 and 1995. “They represent the first generation to come of age in the new millennium,” says