Travellers use hotels’ loyalty programmes to get instant perks and rewards
Many travellers are members of multiple loyalty programmes, and the role of these programmes is often insignificant when choosing between different hotels, a new study from the University of Eastern Finland shows. Tourists use loyalty programmes when it’s convenient and when they offer instant perks and rewards. The findings were reported in Tourism Management. Traditionally, loyalty programmes are regarded as one of the best ways to increase customer loyalty and cash flow. Many tourism sector operators – and many hotel chains in particular – have their own loyalty programmes. These