The new product shows us the dark future that lies ahead for coffee
“This is a product we never want to make again.” According to current calculations, there will not be enough coffee for everyone in 2080 for reasons such as climate change. If this happens, what will we be drinking? These were the starting points for the Finnish coffee company Paulig’s launch of Blend 2080 – coffee without coffee. The new product was developed in collaboration with the Australian coffee expert Matt Perger. With Blend 2080, Paulig wants to stir a debate on sustainability so that a bleak future for coffee can be avoided.Coffee farming is threatened by many big challenges,