Altia won Grand Effie with Koskenkorva Vodka brand renewal
Nordic alcohol producer Altia won Effie Awards Finland 2017 with rebranding of Koskenkorva Vodka.Nordic alcohol producer Altia and Koskenkorva Vodka won Effie Awards Finland 2017. Altia earned the Grand Effie prize with Koskenkorva Vodka brand renewal and marketing communications campaign. The campaign was produced together with agency Bob the Robot. Koskenkorva Vodka is a key export brand of Altia. Renewed brand and marketing communications has received attention to the iconic Finnish brand and opened new export markets. Altia started exports newly e.g. in US in cooperation with