Visma decides not to renew title sponsorship in Ski Classics
Visma’s rapid growth calls for new strategies to raise global brand awareness
Leading European software company Visma has decided not to renew its title sponsorship in Ski Classics after 7 seasons. Visma’s European expansion means it will shift to other ways of reaching its growing international audience.
Ski Classics began in 2011 as a long-distance cross-country ski tour, and has since become the world's most famous and prestigious cross-country skiing competition. Birken, Vasaloppet, and Marcialonga are among the approximately 14 iconic races that take place every year.
Visma