Brighter Initiates Commercial Partnership with DiapointME in the United Arab Emirates
Brighter AB [publ], today announced that the company has initiated a commercial partnership with DiapointME, a diabetes-oriented digital platform and e-commerce site in the UAE. DiapointME is owned by Pamela Durant, a well-known regional profile in the diabetes community. The partnership entails that Brighter's pioneering product portfolio for diabetes, Actiste® and Actiste Mini® will be marketed and sold on the DiapointME platform, provided that all necessary data storage and telecommunications related product and market preparations are completed. “Pamela Durant is a very committed