STRAX: CONTINUES EXPANSION IN ECOMMERCE AND INCREASES OWNERSHIP IN BRANDVAULT TO 100 PERCENT
Global mobile accessories specialist STRAX today announces it has increased ownership in Brandvault Global Services Ltd from 10 percent to 100 percent. STRAX has already seen early ecommerce success for the strong portfolio of proprietary brands and the plan with the investment in Brandvault was to get a bridgehead to further expand the footprint in the online market space. The strategy has proven successful and fully integrating Brandvault in the STRAX group now is a major step in the right direction to build the next generation distribution platform, taking full advantage of the