Paula Backman has been appointed Chief Marketing Officer (CMO) for Paulig Group
Paula Backman has been appointed Chief Marketing Officer (CMO) and member of the Paulig Leadership Team. She will be located in Mölndal, Sweden and begin in her position on June 15th 2020. Paula has more than 20 years of experience in Sales and Marketing positions in FMCG companies Essity and Johnson & Johnson. She has been responsible for Consumer Marketing and Customer Marketing on country and regional levels and has also headed Brand Categories on a global level. Currently, Paula works as Global Brand Director at Essity, responsible for TENA’s global strategies and