Swedish researchers launch tool to encourage consumers to fly less by highlighting climate impact
As the climate issue heats up, consumers are becoming more conscious of their impact on the environment. ‘Flygskam’, or ‘flight shame’ is a word that has received extensive media coverage recently, reflecting the increasing awareness of flying’s environmental consequences. Now, researchers from Sweden’s Chalmers University of Technology present a tool that allows consumers to evaluate the outcome of their different travel options. The new website – Travel & Climate – gives an instant and simple calculation of the emissions from different modes of travel