Kesko combines customer loyalty scheme and share ownership in a unique way in Finland
K-Plussa is the most extensive customer loyalty programme in Finland, with 3.3 million active customers. Kesko is now combining its Plussa programme with private share ownership in a completely new way. With the new Shareholder’s K-Plussa, Finnish loyalty customers with shareholdings in Kesko can access K Group’s ‘Best Customer’ benefits.”The number of Finnish retail investors owning shares in Kesko has surged in recent years: last year, the figure rose by 27%, and by the end of February 2023, we had a record 87,113 registered Finnish shareholders. We believe these people also want to