Chinese coffee shops choose Veg of Lund’s plant-based drink DUG[®]
Veg of Lund and its Chinese partner have started deliveries of the potato-based drink DUG[®] to selected coffee bars in Shanghai and Tianjin. The primary target group is the more than 6,000 coffee bars located in Shanghai, a city with about 26 million inhabitants.At the beginning of July, around 800 people in the food industry were invited to taste and test Veg of Lund’s plant-based drink DUG[®]. The reactions were positive, and the company’s Chinese partner is now moving forward with delivering DUG to the coffee bars that have shown the greatest interest.
“China is a very interesting