Mackmyra Swedish Whisky Ltd launches sales in the UK
The UK market is in many ways a key market for Mackmyra. To help stimulate growth the subsidiary Mackmyra Swedish Whisky Ltd was established in April 2018. The investment means that sales and marketing will be conducted by the subsidiary’s own British staff. Registrations (AWRS and WOWGR), recruitment and preparations have been carried out over the summer.This week, Mackmyra is taking a significant step on its journey towards making Europe the company’s domestic market. Sales via the company’s own subsidiary, Mackmyra Swedish Whisky Ltd, started in the UK on 17 September. Mackmyra’s