Tikkurila launched a new line of sustainably packaged paint in the Baltic region
Tikkurila has launched a new product line with packaging that utilizes Post Industry Recycled (PIR) plastic in its Baltic market. Using recycled plastic reduces the need for virgin materials and lowers carbon dioxide emissions in the supply chain. The new packaging material is available for Vivacolor Green Line products in the Baltic region. Vivacolor is one of the leading paint brands in Estonia, Latvia, and Lithuania. The product line has been granted the Nordic Ecolabel and local allergy and asthma classifications. Great performance with reduced ecological footprint The