Resurs’s Nordic consumer survey: The top lists of what omni-customers want to see more of in various shopping channels
What can retailers do to be at the forefront of omni-retail? This was one of the themes that Resurs has looked at more closely in its Nordic consumer survey. The lists of the typical “online options” that consumers want when shopping in stores, and vice versa, have now been presented. The Resurs Retail Report – Insight for a loyalty-creating customer journey, which compiles insights into what creates a positive shopping experience and increases returning customers, will be released later this year.Modern-day consumers expect convenient omni-retail, enabling them to move seamlessly between