América Móvil makes mobile ads personal
· América Móvil to deliver targeted ads based on consumer preferences · Research shows that consumers are positive about receiving offers and promotions from brands on their mobile phones · Leading mobile operator in Latin America is introducing an end-to-end mobile advertising solution provided by Ericsson América Móvil subscribers will be able to get advertisements tailored to their interests through their mobile devices. The leading mobile operator in Latin America is introducing an end-to-end mobile advertising solution provided by Ericsson (NASDAQ: ERIC). Ericsson will