Röda Lacket - constantly surprising
The snus Röda Lacket is changing design and being launched with 21 different tops and ten different banderoles. The design is based on an illustration that has been cut apart. Each part has then become a can top or banderole - with constantly changing patterns."Röda Lacket is constantly being redesigned and new themes follow one another. In turn, each theme includes multiple variations. A consumer of Röda Lacket never knows how his - or her - next can will look. The idea is to maintain the same basic feeling, but offer a surprise," says Jonas Andersson, Client Director, Brandunion (