TietoEnator cooperates with MTV to develop TV advertising systems for the digital age
TietoEnator cooperates with MTV to develop TV advertising systems for the digital age MTV Oy has signed a 3-year framework agreement with the TietoEnator Corporation to develop advanced sales and marketing systems for TV advertising. The aim is to combine the top-of-the-line IT capabilities of the two companies and to ensure that MTV's systems will retain their position among the most developed systems in the age of digital multi- channel TV. Co-operation between MTV and TietoEnator began with the development and implementation of an advertising sales system for the TVTV! cable channel. As