Mekonomen to launch “Share Car” concept
The new Mekonomen Share Car service is being launched together with Greyfell Nordic AS, franchisee to the world’s largest car leasing company, Enterprise Rent-A-Car of the US. The Mekonomen Share Car concept entails that two or more individuals are able to share the same vehicle and thus reduce their costs. The intended target group includes private individuals and companies. The trend comes from the US market where the concept has made the most progress. The Share Car service is being launched as an alternative to today’s way of owning a vehicle. A pilot project will be initiated during