SAS launches new editorial concept
SAS is launching a new editorial concept called Scandinavian Traveler. This is the first part of a strategy that sees a greater emphasis on SAS’s own channels, in particular the digital ones. This will mean saying goodbye to onboard magazine Scanorama and OTW becoming a new SAS partner.The new editorial brand Scandinavian Traveler is being rolled out in November and consists of a new onboard magazine, website, web TV, social media content, and newsletters. It will provide broader content that builds on the varied interests of SAS passengers. “We get over 100 million hits on our website