Nelly focuses operations on the Nordics and streamlines its organization
Nelly is initiating an action plan to ensure that the company has the right foundation for profitable growth. Nelly is focusing its operations on the Nordic market. Outside the Nordics, the company intends to reduce its own sales efforts and increasingly drive sales through other channels. The plan also includes measures to reduce inventory levels and decrease the administrative organization with about 25 positions.“As a pure online retailer, Nelly is one of the strongest fashion brands among young women in the Nordics and over 40 percent of its sales is from its own brands, with a very