YouGov and Edgeware research highlights clear demand for tailored TV content
The vast majority (89%) of consumers would be interested in watching TV content aimed at their personal interestsNAB Show 2019, Las Vegas – April 4, 2019 – New online research from Edgeware and YouGov, an international data and analytics group with access to an online panel of five million people worldwide, has found that a high proportion of consumers would welcome TV content that is tailored to their personal preferences. According to the study, 89% of adults across the UK, USA, Hong Kong, Mexico and Spain