Nokian Tyres’ brand redesign supports the company’s growth strategy
Nokian Tyres plc Press release March 6, 2018 at 12 p.m. Nokian Tyres is modernizing its brand in response to changing consumer needs and in order to become more attractive in the company’s strategic growth areas. The new brand reflects the company’s long history, sustainable business and Scandinavian values. The promise of peace of mind in all conditions is at the core of Nokian Tyres’ operations. As the world’s northernmost tyre manufacturer, the company’s brand has always been associated with high quality and safety, which will carry forward. Nokian