ÅF acquires leading design and user experience agency inUse
With the acquisition, ÅF becomes the largest actor in service design and user experience in Sweden and will have sales of more than SEK 200 million. The acquisition is a part of ÅF’s strategic initiative in digitalization and design.inUse’s clients include AstraZeneca, Ikea, SL and Panasonic. In addition to digital design solutions, inUse also conducts training activities and arranges Scandinavia’s largest conference in service design and user experience, “From Business to Buttons”. ÅF has a strong base in architecture, landscape architecture, light and industrial design and is now