PEN signs distributor agreement with Cereson
PEN Concept Group AB (PEN) has signed a strategic distributor agreement with Shanghai Huayi Digital Technology Co., Ltd., part of Cereson, concerning distribution of automated retail solutions. Cereson is a global player offering its Roboshop concept in a wide range of countries. The group has a solid base of installed automated retail platforms across the world. Johan Burtus, Group CEO at PEN Concept Group, explains:“We have already begun our journey to help our clients to automate and digitalize their retail platforms. Cereson’s Roboshop concept fits well with PEN’s retailing