Secondhand baby pyjamas from Lindex to rent at Hyber
Lindex continues to explore and test new services and business models as part of its circular transformation. The fashion company has previously piloted several initiatives within secondhand and now offers the rental of secondhand baby pyjamas together with Hyber.
‘Through our secondhand take-back programme and previous pilots, we have seen that our baby pyjamas can be sold several times over which is a fine receipt that our focus on longevity pays off. Together with Hyber, we are now doing a test where we combine secondhand and rental. It’s a way for us to broaden our offer and