Global Black Friday Forecast Reveals Consumer Behavior has Changed During the Pandemic, New Opportunities for Retailers Emerge this Holiday Shopping Season
Though Black Friday and Cyber Monday budgets have decreased since last year, online shopping and spontaneous purchases are on the rise – retailers should focus on strategic promotions and cross-selling opportunities rather than relying solely on discounts[Boston, MA], [November 17, 2020] The Global Black Friday Forecast* conducted by Simon-Kucher & Partners , a global strategy and marketing consulting firm, revealed that Black Friday and Cyber Monday (Singles Day in China) are continuing to grow in popularity across the world, with Black Friday remaining the