Metsä Group’s new textile fibre is Kuura
Metsä Group press release 16 March 2021Kuura, the new textile fibre brand of Metsä Group’s innovation company Metsä Spring, is presented to the general public during Japan Fashion Week. Made from the pulp of the Finnish Äänekoski bioproduct mill, Kuura fibre is launched at the top fashion event this week in cooperation with Japanese trading house ITOCHU Corporation and the clothing brand THE RERACS. The Kuura textile fibre is produced in Äänekoski, Finland, at Metsä Spring and Itochu’s jointly-owned demo plant. The joint demo phase project, which is built around the Äänekoski demo plant,