Lucardi sells more jewelry with UGC on product pages
Jewelry retailer Lucardi increased their online sales significantly by involving their customers. An A/B test showed an over 10 percent increase in transactions when users saw and clicked on Flowbox content on the website. Challenge With a variety of fashionable products like rings, necklaces and bracelets and a lot of great photos in social media, Dutch jewelry retailer Lucardi found an effective method to increase the number of transactions. The marketing team at Lucardi saw that the conversion rate could be improved and wanted to find a way to inspire new and returning customers