Huthwaite Survey Reveals Marketing Is Failing to Deliver
Global Quarterly Survey Points to the Need For Better MarketingArlington, VA – September 14, 2011 –Marketing departments failed to generate enough significant leads for businesses to hit set sales targets in the last quarter. That’s according to a new survey of more than 6,400 sales managers, marketing executives and general managers. The survey by Huthwaite , the world’s leading sales performance improvement organization, revealed fewer than 10 percent of sales executives, managers and directors were happy with the number of leads generated by their marketing